About B1G1 – A New Global Giving Service
Buy One Give One (B1G1) is the home of transaction-based giving.
STOP. Take a breath. And imagine you were part of a world where every transaction made a difference.
Imagine, for a moment, you purchased a TV, and automatically a cataract-blind child received the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Automatically again.
It\’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving \’village\’, bringing together businesses, their customers and worthy causes in a way that\’s never been done before.
It\’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That\’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.
In this present economy, when both corporations and charities have seen a decline in gains and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business strategy involving a partnership between a company with a merchandise to trade and a charity with a cause to advance. Unlike \”corporate philanthropy,\” which simply involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving contributions and calling attention to the cause.)
You buy a book, a tree is planted. You dine out, a child gets fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction-based giving.
In Buy1GIVE1, they make it a point that in many, many cases, the consumer is not just involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.
Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. Visit the Uber Article Directory to get a totally unique version of this article for reprint.
